Digital Marketing

Paid media and advertising

Paid advertising uses promoted content to reach the right audience across search, social, and display networks.

What we do

• Identify keywords and audiences that match your offers.
• Write and design ad creatives and landing pages.
• Set up campaigns on Google Ads, Meta, and LinkedIn.
• Test variations and optimise bids to maximise return.
• Track conversions and adjust budgets based on real data.

Social media marketing

Social media marketing builds trust, sparks conversations, and drives traffic and sales.

What we do

• Develop a content calendar with posts, stories, and reels.
• Create graphics, videos, and captions tailored to each platform.
• Engage with comments and messages to foster community.
• Run targeted paid promotions to expand reach and generate leads.
• Monitor brand sentiment and adjust strategies accordingly.

Email marketing

Email marketing nurtures leads, announces offers, and deepens loyalty with consistent communication.

What we do

• Build and maintain clean, segmented mailing lists.
• Design responsive templates that look great on any device.
• Write engaging copy that educates and sells without spamming.
• Automate sequences for welcomes, nurturing, and re-engagement.
• Analyse open rates, clicks, and conversions to improve campaigns.

Content marketing and repurposing

Content marketing attracts visitors, builds trust, and generates sales through helpful resources.

What we do

• Plan content themes based on audience questions and pain points.
• Produce blog posts, guides, case studies, infographics, and videos.
• Repurpose long form pieces into social posts and emails.
• Distribute content across web, email, and social channels.
• Measure engagement and adjust topics based on performance.

Video marketing

Video marketing highlights your products and educates your audience with polished visuals.

What we do

• Plan video concepts aligned with your marketing goals.
• Write scripts and storyboards that communicate your message clearly.
• Handle filming, animation, and editing to produce polished videos.
• Optimise videos for YouTube, Instagram, and TikTok.
• Integrate videos into your website and campaigns to boost engagement.

AI integrations and chatbots

AI streamlines marketing tasks and improves user experiences with automation and personalization.

What we do

• Integrate AI tools into your marketing workflow to analyse data.
• Deploy chatbots like Humana Bot to answer FAQs and capture leads.
• Use AI to personalise content and recommendations.
• Provide training and tuning to keep AI tools up to date.

Influencer and affiliate marketing

Partnering with creators and affiliates expands reach with trusted voices.

What we do

• Identify affiliates and influencers that match your audience.
• Negotiate long term collaborations rather than one off posts.
• Provide partners with tracking links, discount codes, and assets.
• Monitor performance and handle payouts based on results.
• Use influencer feedback to improve products and messaging.

Conversion rate optimisation (CRO) and analytics

CRO and analytics improve conversion rates with testing and data-driven decisions.

What we do

• Set up event tracking for clicks, scroll depth, and form submissions.
• Run A/B tests on headlines, calls to action, layouts, and forms.
• Use heatmaps and session recordings to identify friction points.
• Report on traffic sources, conversion rates, and return on ad spend.
• Suggest improvements based on data to increase results.

Referral and ambassador programs

Referral programs reward existing clients for introducing new business.

What we do

• Design referral structures with tiered rewards.
• Provide ambassadors with branded content and resources.
• Track referrals and conversions through links or codes.
• Offer recognition and incentives to top referrers.
• Adjust program rules based on performance.

Frequently asked questions

Sources