← Training
AdultsALL LEVELSONLINE LIVE
Digital Marketing for Small Business
6 weeks • 2 sessions/week • 60 min/session
Free
Marketing that can be run by the owner, measured honestly, and stopped when it is not working. Covers positioning, the channels worth your time, content you can sustain, and reading the numbers well enough to know what to do next.
What you'll learn
- State clearly who you serve and why they should choose you
- Choose the two or three channels worth your effort
- Plan content you can actually keep producing
- Run a small paid campaign without wasting the budget
- Read analytics and decide what to change
- Measure whether marketing produced customers, not just views
Curriculum
Module 1: Positioning and audience
Who you are for, what you promise, and how you say it.
- 1.1 Who you are for and what you promiseLIVE SESSION · 60 min · Free preview
- 1.2 Writing your one line messagePRACTICAL · 45 min
- 1.3 Customer interviews without a budgetTEXT · 20 min
- 1.4 Assignment: positioning statementASSIGNMENT
Module 2: Channels and content
Search, social and email. What suits your business and what to ignore.
- 2.1 Google Business Profile and search basicsLIVE SESSION · 60 min
- 2.2 WhatsApp, Instagram and email: what suits youPRACTICAL · 45 min
- 2.3 A content plan you can keep upPRACTICAL · 45 min
- 2.4 Content calendar templateDOWNLOAD
Tracks
Positioning and audience
2 weeks
Who you are for, what you promise, and how you say it.
Channels and content
2 weeks
Search, social and email. What suits your business and what to ignore.
Measure and adjust
2 weeks
Analytics, a small paid test, and judging results against customers gained.